Rockies Tourism Intelligence:

Rockies Tourism Intelligence
Search Example: Direct Marketing
Your Town A Destination -

In this months feature from Your Town A Destination,Rule #2 Roger and Maury talk about the rule of relationships, and how they require more than one person. In this chapter, they also explain how building relationships between business, agency and government is such an important role in developing tourism strategies.

This month we would like to feature two key success stories about partnerships, both developed during the five year span of the Tourism Knowledge Cluster. The partnership between National Geographic and The Crown of the Continent, and the geotourism Mapguide that was created which covers South Eastern British Columbia into Alberta and down to Montana, and the partnerships developed through the Tourism Cluster .

Check out these business features and more in the April issue of Rockies Tourism Networker newsletter.

Previously featured - Rule #16, Rule #13, Rule#22, Rule #24

- read more...

NATIONAL GEOGRAPHIC and the Crown of the Continent

Partnerships in Tourism

The rule of partnerships. Relationships require more than one person.            

If there is one industry that absolutely screams ‘partnerships,’ it is tourism.

Individual businesses working in a given tourism hot spot area all live and die around the collective success of that area.

TOURISM KNOWLEDGE CLUSTER Partnerships

It takes two to tango and to make a successful partnership.

Partnerships can be between two people or between two or more large organizations or social bodies.

In the case of the College of the Rockies’ (COTR) Rural Tourism Cluster, the partnership included government, industry/business and the college, with the community it serves as the heart of the program.

LEGENDS TOLD: St. Eugene Mission Golf Resort Casino

Legends Night at St. Eugene Mission Golf Resort Casino

Cultural tourism is the fastest growing sector of the tourism industry. Visitors want more than stunning locations, unique settings and fun activities. The baby boomers, the first of the ‘most educated’ generations, want to know more about the places they are visiting.

BRANDING UNIQUE QUALITIES: The White House in Windermere

Every Windermere needs a White House

Near the original Windermere Lake in Britain’s Lake District, there is the White House bed and breakfast and bar. It’s a fine old establishment by all accounts, if one contemplates what makes a fine old place in the old world.